Privacy Policy
Affective 12.01.2025
Potentia Group LLC dba Krux Fitness is committed to protecting the privacy and security of the personal information of our gym members, visitors, and website users. This privacy policy explains how we collect, use, disclose, and safeguard your personal information, both in-person and online, in accordance with applicable data protection laws.
Information We Collect
In-Person Activity: When you visit our gym, we may collect personal information, including your name, address, phone number, email address, emergency contact information, and payment details for membership, class bookings, and personal training sessions.
How We Use Your Information
We use the personal information we collect to:
- Process membership applications and manage your account
- Provide fitness services, including booking classes and personal training sessions
- Process payments and handle billing information
- Communicate with you about gym events, promotions, and updates
- Improve our website, mobile app, and services
- Ensure the safety and security of our gym premises
- Comply with legal obligations
How We Share Your Information
We may share your personal information with:
- Service providers (e.g., payment processors, IT support) who assist in delivering our services
- Legal and regulatory authorities, if required by law
- Third-party marketing platforms for promotional purposes (with your consent)
- Our affiliates, subsidiaries, and business partners
Data Security
We use appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, or damage. This includes secure payment processing, encrypted databases, and restricted access to personal data
Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy unless a longer retention period is required by law.
Your Rights
You have the right to:
- Access, correct, or delete your personal information
- Object to or restrict the processing of your personal information
- Withdraw consent for receiving marketing communications
- Request the transfer of your personal information to another service provider
Online Activity Tracking and Cookies
We use cookies and similar tracking technologies to track activity on our website and mobile app. Cookies help us improve the user experience, analyze website traffic, and personalize content. You can control cookies through your browser settings.
Third-Party Links
Our website and mobile app may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies.
Updates to this Privacy Policy
We may update this privacy policy from time to time. We will notify you of any significant changes by posting the updated policy on our website or sending an email notification.
Contact Us
If you have any questions or concerns about this privacy policy or how we handle your personal information, please contact us at connect@kruxfitness.com.
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Acknowledgment and Agreement
By accessing our gym services, both in-person and online, you acknowledge that you have read, understood, and agree to the terms of this privacy policy.